Category Advice
In spite of many families aiming to sit down together to enjoy a meal around the table with the family, the fact is that, during the day in particular, many people are forced to eat ‘on the hoof’. Pot Snacks provide a hot and tasty alternative to sandwiches, and can provide retailers with the perfect opportunity to boost their sales.Market Facts
Currently, the total Category is worth €6.7m flat YOY. Symbols represent €1.7m, and are down 2.1%. Pot Noodle holds the largest share with 39%. As they are often bought with a drink or crisps and maybe a paper or a magazine, where is the perfect place to position your Pot Snacks? 1Source: AC Nielsen 20th Feb 2011
To find out how other retailers have benefited from the advice click here
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What do shoppers want?
Its great when stores have a hot water machine or kettle, which means I can eat my snack straight away! Ross Jones, Dublin
If my favourite Pot Snack is not on the shelf, I wouldn't buy anything. Might even go elsewhere. Jason Ward, Wicklow
SI often find myself buying a Pot Snack despite not having planned too, its strange, when I see them in store I suddenly get hungry! Ciaran Lynch, Dublin
