What Retailers Think
Focus on Ice Cream
Retailer Case Study| Retailer | Mr B J Patel |
| Location | Manningtree, Essex |
| Store type | Convenience Store |
| Category Implemented | Ice cream |
| Sales increase achieved | 20% |
Mr B J Patel's view
“We’ve been in the convenience trade for 21 years and during that time competition has increased and our customer base has changed. So in October we tried the Partners for Growth advice for Ice Cream, de-listing slower sellers and stocking the top ten sellers. We immediately noticed a sales increase, and now our ice cream sales are 20% up.”
Mr B J Patel, Manningtree, Essex
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Independent and Fair Category Advice: Ice Cream To read or download the category advice and planograms for 'Ice Cream' click here |
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