What Retailers Think
Focus on Toiletries
Retailer Case Study| Retailer | Sandra Twells |
| Location | Jacksons, Calverton |
| Category Implemented | Toiletries |
| Sales increase achieved | 15% |
Sandra's view
“Toiletries has always been a productive category but we knew we should be selling more. At the Calverton store we keep all the branded toiletries behind the counter, and that’s always been a problem because customers didn’t see them. We’ve had the Partners for Growth recommendations in place for a few weeks now and I can say it has made a real difference. Customers are coming up to the counter now and actually asking for toiletries; I’d say we’re about 15% up overall. They can see the products much better and it’s much clearer for them now they can see what they want quickly. Shampoos and Male toiletries are particularly up as these are much better positioned than before. The fixture is also much easier for us to merchandise, there’s fewer products and they’re much better laid out so it makes life better for us too.”
“By following these few simple steps we have already seen sales grow by 15% and are now much happier that we are making the most of this profitable core category. We value the contribution Partners for Growth has made to our business. Make it work for you too.”
Sandra Twells, Store Manager of Jacksons, Calverton
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Independent and Fair Category Advice: Toiletries To read or download the category advice and planograms for 'Toiletries' click here |
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