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Why the Household category is important in Convenience

How to clean up in Household

Stock best-sellers as shoppers will want to see products they trust

Divide products into areas of the home and keep similar formats (triggers etc) together and place cloths and sponges nearby to encourage incremental sales.

Branded small packs that are easily carried are the most popular.

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Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.

Advice for Low Affluence Stores

  • In less affluent areas, shoppers want value for money so add more affordable brands
  • Include Retailer Choice across all segments should space permit

Advice for High Affluence Stores

  • More affluent shoppers will pay more for added benefits such as Antibacterial / No Streaks so include a variety of trusted brands.  Reduce Retailer Choice offering but offer Bleach and Multi-Purpose Sprays
  • Consider listing specialist products such as Stainless-Steel cleaner and Limescale remover

Gurch Singh was pleasantly surprised by the uplift generated from the changes made based on Partners for Growth's advice. After implementing Partners for Growth advice, his category sales saw an 18% increase

"I had doubts that Partners for Growth would have much effect on my household sales. However, it turned out to be a great tool to increase sales effortlessly, and make it easier for shoppers. Best of all, sales in the category were up 18%. In these challenging times, that’s almost magical"

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