Category advice: Ice Cream

Why is ice cream important?

The Ice Cream category has grown 20% in the last 7 years and is now bought by 90% of households.  It is one of the most expandable categories and is highly impulsive so visibility is critical.  Freezer cabinets should be placed at the front of the store near other snacking items. To ensure you meet all customer needs, make sure you stock all the sub categories like choc snacks, kids and adults.  It’s also important to stock the top brands such as Magnum, Cornetto, Solero, Calippo, Twister and Cadbury.

Why understanding affluence levels pays

Impulse (single) ice cream is less price sensitive than other products as it is an occasional treat however your customers’ affluence will influence their selection. Lower income consumers typically buy more kids ice cream products whilst higher income consumers tend to purchase more on trend flavours eg Peanut Butter

Your Store is: Mid-Affluence
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Recommended 6 Chest Layout

Bestselling Ice-cream Products

Choc Snacks
Cadbury's Crunchie Blast
Cadbury's Crunchie Blast
Mars Mars
Mars Mars
Wall's Feast
Wall's Feast
Wall's Magnum Classic
Wall's Magnum Classic
Wall's Magnum White
Wall's Magnum White
 Magnum Double Chocolate
Magnum Double Chocolate
Wall's Magnum Pink Raspberry
Wall's Magnum Pink Raspberry
Filled Cones
Cadbury's Flake 99
Cadbury's Flake 99
Wall's Cornetto Strawberry
Wall's Cornetto Strawberry
Children's
Wall's Calippo Orange
Wall's Calippo Orange
Wall's Twister
Wall's Twister
Wall's Haribo Push Up
Wall's Haribo Push Up
Adult Refreshment
Wall's Solero Exotic
Wall's Solero Exotic
More planogram sizes available - Log in or create a free account to see.

Recommended 6 Chest Layout

Bestselling Ice-cream Products

Filled Cones
Cadbury's Flake 99
Cadbury's Flake 99
Wall's Cornetto Strawberry
Wall's Cornetto Strawberry
Choc Snacks
Wall's Magnum White
Wall's Magnum White
Wall's Magnum Classic
Wall's Magnum Classic
Children's
Wall's Calippo Orange
Wall's Calippo Orange
Wall's Twister
Wall's Twister
Dessert Premium
Carte D'Or Carte D'Or Vanilla
Carte D'Or Carte D'Or Vanilla
Dessert Luxury
Ben Jerry's Cookie Dough 500ml
Ben Jerry's Cookie Dough 500ml
Ben Jerry's phish.jpg
Ben Jerry's phish.jpg
Dessert Family
Wall's Vienetta Block Vanilla
Wall's Vienetta Block Vanilla
More planogram sizes available - Log in or create a free account to see.

We contacted Arif Ahmed to see how Partners for Growth's advice helped him increase sales in his store...

After implementing Partners for Growth advice, his sales increased by 30%

Here's what Arif had to say...

"We used to stock value products but found that they didn't sell. We looked at the advice on the Partners for Growth website and made changes according to the planograms and best seller recommendations. Our Ice Cream sales have increased by nearly 30%. I'm thrilled!

I couldn't recommend Partners for Growth enough!"

Arif Ahmed
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