Think format, then brand. Cater for all stages of the wash – pre-wash, main wash and fabric conditioner
Pack size is important as most convenience shoppers are on foot so avoid big or heavy packs
Prompt additional sales by placing fabric conditioners and ironing aids alongside detergents
Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.
After reviewing the planogram and seeing which products should be removed, and which we needed to stock, we set about changing the fixture and waited for the results.
When we checked our stats we were amazed to find that sales had increased by 42%. The time we spent has really paid off and we’ve now used the advice on the toiletries category, and are just about to use the ice cream advice.