Why the Laundry category is important in Convenience

How to get brilliant results from Laundry

Think format, then brand.  Cater for all stages of the wash – pre-wash, main wash and fabric conditioner

Pack size is important as most convenience shoppers are on foot so avoid big or heavy packs

Prompt additional sales by placing fabric conditioners and ironing aids alongside detergents

Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.

Advice for Low Affluence Stores

  • Lower affluence shoppers prefer Powder formats and fragrance brands such as Surf or Bold
  • Flex range towards more affordable brands and increase Retailer Choice across all segments should space permit

Advice for High Affluence Stores

  • More affluent shoppers prefer more convenient formats – Liquids and Capsules
  • Include ‘kind to skin’ products and premium fabric conditioners

Paul and Gail Mather, who have a store in Sherston, turned to Partners for Growth for help with their laundry category. They followed our recommended planogram and best-seller list and increased their laundry sales by 42%

After reviewing the planogram and seeing which products should be removed, and which we needed to stock, we set about changing the fixture and waited for the results.

When we checked our stats we were amazed to find that sales had increased by 42%. The time we spent has really paid off and we’ve now used the advice on the toiletries category, and are just about to use the ice cream advice.

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