Why the Pot Snacks category is important in Convenience

How to stir up Pot Snacks

This is a highly impulsive category and therefore visibility is key

50% of Pot Snacks are consumed at lunch time and are eaten ‘on the go’ with crisps and soft drinks. Increase your sales by placing these ‘food for now’ categories together

The top two selling Pot Snacks account for nearly half the market - ensure your shelf reflects this

Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.

Advice for Low Affluence Stores

  • In areas of low affluence, Pot Noodles should take up most of the fixture with some cheaper alternatives available
  • Focus the range on core flavours and variants

Advice for High Affluence Stores

  • In areas of high affluence, flex the range towards more premium brands such as Itsu and Kabuto
  • Consider adding healthier formats (rice/quinoa carb types)

Mandip Kaur Thandi has a store in Bedworth, and we caught up with him to see how implementing Partners for Growth advice has helped. After implementing Partners for Growth advice, saw an overall improvement in sales.

"I was really pleased with the impact achieved from the Partners for Growth advice on the Pot Snacks category. Re-merchandising it according to the website’s planogram has allowed me to stock two extra facings. It also means that less time is spent re-stocking the fixture as we’ve given more room to the fastest selling best-sellers. We've already seen an increase in sales within the first few weeks of making these changes which is a positive start."

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