Category advice: Pot Snacks

Why are pot snacks important?

Pot snacks are convenient, affordable hot snack that can be consumed in the workplace – offices, building sites etc ­– as well as at home. In convenience, most are bought on impulse so to maximise sales, they need to be highly visible and located in high traffic areas.
Pot snacks are often bought in addition to crisps, soft drinks and chocolate so they should be nearby. The category is in 9% growth, driven by top brand Pot Noodle (69% market share), followed by smaller brands Uncle Bens and Dolmio.  There are opportunities to trade shoppers up through larger pot sizes that offer a more filling meal replacement.

Why understanding affluence levels pays 
An area’s level of affluence affects Pot Snacks shoppers’ choices. In less affluent areas, Pot Noodle should take up the majority of the fixture, with some cheaper alternatives available. In an area of higher affluence, a more premium pot snack such as Itsu and Kabuto, could be added to the range.
Your Store is: Low-Affluence
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Recommended 1-Shelf Layout

Bestselling Pot-snacks Products

Pot Snacks
Pot Noodle Chicken & Mushroom 90g
Pot Noodle King Pot Chicken & Mushroom 117g
Pot Noodle Original Curry 90g
Pot Noodle Beef & Tomato 96g
Pot Noodle Bombay Bad Boy 90g
Microwaveable/Premium Pot Snacks
Uncle Bens Rice Time Sweet & Sour 300
Dolmio Pasta Vita Fusilli Bolognese 300g
Uncle Bens Rice Time Medium Curry 300g
More planogram sizes available - Log in or create a free account to see.

Mandip Kaur Thandi has a store in Bedworth, and we caught up with him to see how implementing Partners for Growth advice has helped...

After implementing Partners for Growth advice, saw an overall improvement in sales

Here's what Mandip had to say...

"I was really pleased with the impact achieved from the Partners for Growth advice on the Pot Snacks category. Re-merchandising it according to the website’s planogram has allowed me to stock two extra facings. It also means that less time is spent re-stocking the fixture as we’ve given more room to the fastest selling best-sellers. We've already seen an increase in sales within the first few weeks of making these changes which is a positive start."

Mandip Kaur Thandi
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