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Why the Table Sauces category is important in Convenience

How to shake up your Table Sauces

Place in a prominent part of the store, near other savoury products such as cooking sauces and stock cubes

For outdoor eating, focus on mayonnaise, ketchup, mustards and dressings and don’t forget BBQ sauces and marinades

Space dependent, include light alternatives and flavoured mayonnaise

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Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.

Advice for Low Affluence Stores

  • In lower affluence areas, shoppers tend to buy more Brown Sauce and Salad Cream but a full range of products should still be on offer.  Focus ranges on core flavours / variants
  • Should space permit, add Retailer Choice across the different segments to demonstrate value

Advice for High Affluence Stores

  • Look to offer a wider variety of Table Sauces and dressings with higher price points, premium brands and local products
  • Consider adding more experimental food trend flavours/variants

Manjeet Singh Sembhi has a store in Leicester, and we caught up with him to see how implementing Partners for Growth advice has helped...

We update the store regularly to be sure it continues to meet our customers’ needs - this includes reviewing the range on offer, ensuring it is well merchandised so it is easy to shop and ensuring we have up-to-date POS. 

We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%.

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