Category advice: Table Sauces

Why are table sauces important?

With 99% of households buying table sauces, dressings and condiments, these are key top-up items.
Seasonal trends and weather play a key role in this category - a sudden burst of sunshine will result in impromptu barbecues and a high demand for ketchup and mayonnaise, whilst a drop in temperature will see an increase in mustards and condiments to accompany comfort food such as roast dinners.
In the summer, the range can be extended to include a wider range of barbecue sauces and salad dressings. In winter, there is an increased use of condiments such as mustards and cranberry sauce. Shoppers tend to be brand loyal in this category, so it’s important to keep the best sellers in stock. Hellmann’s, Heinz and Colman’s are the top brands.

Why understanding affluence levels pays
Stores in a more affluent area should offer a wider variety of table sauces and dressings with higher price points, premium brands and local products.  In less affluent areas, shoppers buy more Brown Sauce and Salad Cream but a full range of products should still be offered.
Your Store is: Low-Affluence
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Recommended 1-Shelf Layout

Bestselling Table-sauces Products

Tomato Ketchup
Heinz Tomato Ketchup Squeezy 460g
Heinz Tomato Ketchup Squeezy 342g
Mayonnaise
Hellmann's Real Mayonnaise Jar 400g
Hellmann's Real Mayonnaise Squeezy 430ml
Hellmann's Light Mayonnaise Squeezy 430ml
Hellmann's Light Mayonnaise Jar 400g
Salad Cream
Heinz Salad Cream Squeezy 425g
Heinz Light Salad Cream Squeezy 415g
Dressings
Pizza Express House Light 235ml
Hellmann's Caesar Dressing 235ml
Hellmann's Light Vinaigrette Dressing 235ml
Brown Sauce
HP Brown Sauce 425g
Other Table Sauces
Heinz Classic BBQ Sauce 480g
HP BBQ Sauce 465g
Tabasco Sauce 57ml
Blue Dragon Sweet Chilli 380ml
Nandos Medium Peri Peri Sauce 270g
Levi Roots Reggae Reggae Jerk 290ml
Condiments
Colmans Classic Mint Sauce 250ml
Colmans Bramley Apple Sauce 250ml
Colmans Tartare Sauce 250ml
Colmans Horseradish Sauce 250ml
Ocean Spray Cranberry Sauce 190g
Mustard
Colmans English Mustard 100g
More planogram sizes available - Log in or create a free account to see.

Manjeet Singh Sembhi has a store in Leicester, and we caught up with him to see how implementing Partners for Growth advice has helped...

After implementing Partners for Growth advice, sales in store increased by 30%

Here's what Manjeet had to say...

"We update the store regularly to be sure it continues to meet our customers’ needs - this includes reviewing the range on offer, ensuring it is well merchandised so it is easy to shop and ensuring we have up-to-date POS.
We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%."

Manjeet Singh Sembhi
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