Why the Tea category is important in Convenience

How to bag more sales from Tea 

Stock the big brands - Tea shoppers are brand loyal and would rather buy a bigger pack of their favorite brand than switch to an alternative

Within Normal Tea, 80s packs are the most popular... so give them more space

Fuit & Herbal, Green and decaf Teas offer growth opportunities as these are often bought in addition to Normal Tea

Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.

Advice for Low Affluence Stores

  • In areas of lower affluence, put a greater focus on Normal tea brands such as PG Tips, Yorkshire Tea and Tetley 
  • Consider reducing space for more premium brands / formats such as Green and Fruit & Herbal
  • Demonstrate value with Retailer Choice and cheaper brands such as Typhoo

Advice for High Affluence Stores

  • In more affluent areas, increase the range and space for Speciality and Fruit & Herbal Teas
  • Include opportunities for shoppers to ‘trade-up’ by adding brands such as Yorkshire Gold or increasing the Speciality Tea range to include more unusual flavours 

We caught up with retailer Phillomena Alles to see how implementing Partners for Growth's category advice helped increase sales in her store. After implementing Partners for Growth advice, her sales saw a 20-25% increase

The information from Partners for Growth was very useful and something which I implemented across a range of categories. Whilst we cannot stock all products, we focused on best sellers and re-laid the fixtures in a way that made it easy for our customers to shop. We have since seen an increase in sales of approximately 20-25% which is really positive!

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