Why the Toiletries category is important in Convenience

How to freshen up in Toiletries

Focus on ‘every-day use’ products such as deodorant, shampoo, shower gel, soap and toothpaste

Place your Toiletries ideally near the till and stock well known and trusted brands.

Group products by sub-categories – skincare, skin cleansing, hair care and keep male toiletries together

Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.

Advice for Low Affluence Stores

  • In areas of low affluence, flex your range towards more affordable brands across the different segments
  • Key categories to focus on would be Shower/Bath and Deodorants.  Body Sprays are popular as they can double up as perfume

Advice for High Affluence Stores

  • Flex your range towards more premium brands across the different segments, particularly on Hair and Skincare
  • High affluence shoppers are more likely to buy more premium brands such as Tresemmé and Batiste

We caught up with Premier retailer Afsana Bux, to see how implementing Partners for Growth's advice helped increase sales in his store...

I couldn't recommend Partners for Growth highly enough! I used the advice across 3 categories within the store - Toiletries, Laundry and Household - focusing on best sellers and product layout and saw a sales increase of at least 20% across the board. I am really pleased with these results - my turnover improved and I'm keeping the fixtures re-laid as per their advice.

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