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Seasonal Calendar: Autumn

Summer is over, and Autumn’s menu includes cooler weather, a resurgence in lunchboxes, easy evening meals, indoor social occasions and you need to adjust your store’s offerings accordingly.


Autumnal Festivals

Nowadays, Diwali, Halloween and Bonfire Night make Autumn a season of social occasions.  One or more of these could prompt for some community activities such as ‘Trick or Treating’ or fancy dress competitions for the local kids.  Or how about partnering up with the local school for a fire works display?  This offers retailers a great opportunity to immerse themselves within the local community and encourage footfall in-store.  Sales-wise, besides confectionery for Halloween, take a good look at snacks and savory party food for all occasions, and encourage extra sales by promoting sauces and condiments with sausages and burgers?

For more info, check out Engaging your local Community

 

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Colder Nights

Customers will be looking for meal inspirations to warm up when the colder weather sets in.  Offer evening meal solutions by grouping food products together such as meat, seasonal vegetables and cooking sauces alongside recipe cards.  Alternatively, why not offer meal deals with wine and dessert to encourage larger basket spend.  And don’t put your ice-cream cabinet away just yet – 22% of ice-cream is sold in winter but focus the range towards tubs, multi packs and top selling singles

Check out What to do in Autumn

 
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Festive Planning

Don’t leave this till the last minute and make sure you’re rolling out the seasonal items in good time. Your customers will be turning to you for last minute items but they can also be tempted to top up on essentials and last minute seasonal extras. Think staples, big brands and well-stocked shelves and should space allow why not have a dedicated Christmas fixture to get your customers into the festive spirit.  Roll out early Christmas deals too to help so customers can spread the cost and shout about these as much as you can via social media. Good value can never be too early

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Christmas Checklist

Leave a thorough checklist in-store for your staff to check through before the Christmas Season which should include some must-haves such as:

  • Tin Foil
  • Batteries
  • Cranberry Sauce and Stuffing
  • Christmas cards, wrapping paper and sellotape
  • Extra order of the essentials such as milk bread etc…

Wholesaler Promotions & Events

  • Back to School – throughout September
  • Halloween & Bonfire Night – throughout October
  • Christmas & Gifting – November through to December

 

Think ahead to Winter...