Put a Spring into your Sales
With the cold winter months a thing of the past and daffodils blooming across the landscape, it can only be Spring time. And with the change in season, customers will be gearing up to Easter, Bank Holidays and outdoor fun, this is a great time for retailers to make simple changes in-store to reflect the seasonal changes.
Sunshine and warmer temperatures inspire outdoor dining
With the weather improving, thoughts will turn to outdoor dining and refreshing snacks. Warmer weather this early in the season can take retailers by surprise. Keep an eye on the 10-day forecast to help you plan ahead.
Longer, sunnier days are conducive to outdoor dining such as BBQs as wells as healthier, lighter meals. With this shift in eating habits, ketchup, mayonnaise, salad dressings, mustard and other Table Sauces are becoming more popular so make sure your fixture is fully stocked. Brands are crucial for this category and you need to know your best-sellers – shoppers want to see the likes of Hellmann’s and Heinz and may not be prepared to buy alternatives so make sure you stock these. If space allows, add lighter versions of the best sellers as 40% of consumers use these. And why not maximize the BBQ season’s potential by grouping relevant foods such as chicken, sausages, salads, buns and Table Sauces together to encourage purchase. Include some hot, spicy and specialty dressings too as taste is the #1 category driver.
And for those refreshing snacks, think Ice-Cream! The weather has a huge impact on ice-cream sales – on a sunny day, sales can jump up by 400%! Make sure your cabinet is clean and in a highly visible, prominent position - there’s nothing more off-putting that a messy and dirty cabinet.
Really consider your range and make sure that you stock a good range of impulse ice-creams – Choc Snacks, Adult Refreshment, Filled Cones and Kid’s products. And remember, if people don’t know you sell ice-cream they might not come in to find out. Use bright and branded POS in-store and make sure you use on-street signage to flag up that you sell ice-cream – almost anyone can be tempted! Simply telling people know that you sell ice-cream could increase sales by up to 15%!
With Spring comes Spring Cleaning
With your customers’ minds turning to Spring Cleaning, make sure your household fixture is easy to shop as it can be a complex and confusing category. Merchandise by room and ensure that you’re stocking the best sellers. Customers want to see the big brands they’ve seen on TV and if they can’t find what they are looking for, they’ll leave empty handed. 42% of shoppers buying cleaning products said they did so on impulse – encourage these incremental sales by adding useful cleaning supplies such as sponges, wipes and dusters nearby.
Take a good look at your range – are you stocking the category’s latest innovations or fragrances? 27% of shoppers say that fragrance is a key performance factors for cleaning products. Make sure you offer a good selection of products – check out the Household Planograms to make sure you’re making the most of the category
And it’s not just your customers who’ll be turning to Spring Cleaning. Take the opportunity to give your store a good clean as dusty and messy store are off-putting to customers. De-clutter and make sure your windows are clean as sunlight will highlight all those dusty corners often forgotten. A quick in-store spring client will make your store look fresh and appealing to customers.
Get involved with the Community
Why not use Easter as an opportunity to immerse your store into the community? Why not organize an Easter Egg Hunt locally – whether it be with a local team, school or youth club? Why not get a team together to hide lots of eggs or perhaps vouchers to trade in-store in a park, village green? It’ll be a great way to bring the community together, promote your store and encourage footfall too.
See Engaging your local community for more tips and ideas
Share, share. share!
And don’t forget to share everything you do on Social Media – whether it be promotions, offers and community events, let your followers know. Social Media is a great and effective way to promote your business if done well.
“We’ve found it a great way to connect on a more personal level with our customers", explains Jonathan James. "We use it to help build our brand, drive traffic to the website and keep up with the latest trends in the industry.”