Good Merchandising - Good for Customers, Good for you
Mandeep Singh, one of the Retailer Advisory Panel members, speaks to Partners for Growth regarding the importance of merchandising and its effect within the Convenience Store.
“Anything that is beneficial to my customers will inherently be beneficial for my business and therefore myself”
As Mandeep explains in the video below, a clean store with intelligently laid out shelves not only attracts customers but also enables them to find items they are looking for quickly and easily. Category anchors - the well-known brands which are linked to certain categories - will help guide customers to the relevant sections of the store.
Poor merchandising makes it difficult for customers to find what they are looking for quickly which will inevitably lead to them walking out and a loss of business for your store.