Over £3 million in sales are lost everyday, because the product the shopper wants is either out of stock, or couldn't be found. Category management is about minimizing lost sales by better understanding what your customers want, and ensuring you deliver it by stocking the optimum range, and displaying it in a way that they can easily find what they are looking for.
Knowing which products to stock is key to a successful convenience store, but knowing the right place to locate them in the store is also crucial.
Partners for Growth provides award-winning advice for growing your sales based on knowledge and insights from Unilever category experts and our Retailer Advisory Panel of award-winning UK convenience retailers.
Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.
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Unilever UK Foods, Unilever Ice Cream and Unilever Home & Personal Care.