Privacy Policy

Last Updated: May 2012

Unilever is committed to protecting your privacy and ensuring that your personal information is protected. This Privacy Policy explains the types of information we collect, how we use that information and how we protect it.

What does this Privacy Policy cover?

This Privacy Policy applies to any personal information we collect through websites, branded pages on third party platforms (such as Facebook or YouTube), and applications accessed or used through such websites or third party platforms which are operated by or on behalf of the Unilever group of companies ("Unilever Sites").

The Unilever group company responsible for the Unilever Site you are visiting is responsible for protecting your personal information. By using a Unilever Site, you are consenting to the relevant Unilever group company using your personal information in accordance with this Privacy Policy. For information about the Unilever company which operates that Unilever Site, see Your rights and who to contact below.

If you do not agree to the use of your personal information in this way, please do not use the Unilever Sites.

What does the Privacy Policy not cover?

This Privacy Policy does not cover:

  • information collected by third party websites, platforms and/or applications ("Third Party Sites") which we do not control;

  • information collected by Third Party Sites which you access via links on Unilever Sites; or

  • banners, sweepstakes and other advertisements or promotions we may sponsor or participate in on Third Party Sites. 

These third Party Sites have their own privacy policies and terms and conditions. We encourage you to read them before using those Third Party Sites.

Are you under 18?

The majority of Unilever Sites are designed and intended for use by people aged 18 and over.  Where a Unilever Site is intended for use by a younger audience, we will obtain consent from a parent or guardian before we collect personal information where consent is required by applicable data protection laws and regulations (the age at which consent is necessary varies from country to country).  If we discover that we have collected information from someone without such consent, we will delete that information as soon as possible. If you are under 18 but over the age where parental consent is required in your country, you should review the terms of this Privacy Policy with your parent or guardian to make sure you both understand them.

Access to certain parts of the Unilever Sites and/or eligibility to receive prizes, samples or other rewards may be limited to users aged 18 or over. We may use your personal information to carry out age verification checks and enforce our age rules.

What information do we collect?

In this Privacy Policy your "personal information" means information or pieces of information that could allow you to be identified. This typically includes information such as your name, address, screen name, profile picture, email address, and telephone number, but can also include other information such as IP address, shopping habits, preferences and information about your lifestyle or preferences such as your hobbies and interests. We may collect personal information about you from different sources, including collecting personal information: from you directly; automatically when you visit the Unilever Sites; and from third party sources.

Information you may give us directly

We may collect information from you directly when you provide us with personal information, eg when you register for prize draws or competitions, sign up to receive information, use applications, buy a product or service from us, fill out a survey, or make a comment or enquiry. The types of information we may collect from you directly include your:

  • name

  • address

  • email address

  • screen name

  • telephone number

  • credit card or other payment information

  • age

  • date of birth

  • gender

  • user-generated content, posts and other content you submit to Unilever Sites

Information we collect automatically when you use the Unilever Sites

We use cookies and other tools (such asweb analytic toolsand pixel tags) automatically to collect information about you when you use the Unilever Sites. The types of information we may collect automatically include:

  • information about the type of browser you use

  • details of the web pages you have viewed

  • your IP address

  • the hyperlinks you have clicked

  • your user name, profile picture, gender, networks and any other information you choose to share when using Third Party Sites (such as when you use the "Like" functionality on Facebook or the +1 functionality on Google+)

  • the websites you visited before arriving at a Unilever Site

Information we collect from other sources

We may receive personal information about you from other sources, which could include commercially available sources, such as public databases and data aggregators and information from third parties to whom you have given permission to share your information. The types of personal data that we may collect from such sources include your:

  • name

  • street address

  • age

  • your shopping habits

  • preferences and information about your lifestyle such as your hobbies and interests

  • publicly available information such as user-generated content, blogs and postings

How do we use your personal information?

We use your personal information to:

  • evaluate the use of the Unilever Sites, products and services

  • analyse the effectiveness of our advertisements, competitions and promotions

  • personalise your website experience, as well as to evaluate (anonymously and in the aggregate) statistics on website activity, such as what time you visited it, whether you've visited it before and what site referred you to it 

  • make the Unilever Sites easier to use and to better tailor the Unilever Sites and our products to your interests and needs

  • help speed up your future activities and experience on the Unilever Sites. For example, a site can recognise that you have provided your personal information and will not request the same information a second time

  • collect information about the device you are using to view the Unilever Site, such as your IP address or the type of Internet browser or operating system you are using, and link this to your personal information so as to ensure that the Unilever Sites present the best web experience for you

  • only where you have given us consent to do so, contact you regarding products and services which may be of interest to you.

  • suggest products or services (including from third parties) which we think may be of interest to you

  • offer you the opportunity to take part in competitions or promotions

  • provide you with products or services that you request from us.

  • for the purposes of competitions or promotions that you have entered

  • to send you information, products or samples that you have requested

  • to respond to your queries or comments

Direct marketing

We will only send you direct marketing if you have expressly consented to it or you have previously requested a product or service from us and the marketing is relevant or related to that prior request. You can opt out of receiving direct marketing from us at any time and any direct marketing communications that we send to you will provide you with the information and means necessary to opt out.

Who do we share your personal information with?

As a general rule, we do not share your personal information with anyone outside of the Unilever group of companies. Find out more about the Unilever group at However, there are some trusted third parties with whom we may share your personal information.

We may share your personal information with:

  • our advertising agencies to help us deliver and analyse the effectiveness of our advertising campaigns and promotions

  • third parties required to deliver a product or service to you, such as a delivery or postal service delivering a product that you have ordered

  • law enforcement or government authorities where they have followed due legal process to request us to disclose the information

  • only where you have given us consent to do so, third parties who wish to send you information about their products and services

  • third party providers of services, such as data processing, to Unilever

  • web analytics tool providers, such as Google or Unica 

If we do share your personal information with a third party, we ensure that the third party only uses your personal information in a manner consistent with this Privacy Policy and applicable data protection laws and regulations.

Where do we store and use your personal information?

The host servers for Unilever Sites in the European Economic Area are located in the Republic of Ireland.  The host servers for all other Unilever Sites are located in the United States of America or in Asia Pacific (Singapore).  Your personal information will be hosted in one of these regions, depending on the origin of the Unilever Site you are using, and will be transferred and processed within that region in accordance with applicable data protection laws and regulations.

We may need to transfer your personal information to another region and by consenting to this Privacy Policy you agree to us doing so (provided always that any such transfer is in accordance with applicable data protection laws and regulations). You should be aware that many countries do not afford the same legal protections to personal information as you might enjoy in your country of origin. However, we promise that anyone processing your personal information is required to implement measures to protect your personal information and is only entitled to process it in accordance with Unilever's instructions.

Safeguarding your personal information

We take all reasonable precautions to keep your personal information secure and require any third parties that handle or process your personal data for us to do the same. Access to your personal information is restricted to prevent unauthorised access, modification or misuse and is only permitted among our employees and agents on a need-to-know basis.  

Your rights and who to contact 

If you have any questions, comments or concerns about how we handle your personal information, then you may contact us by clicking the Contact Us link on the Unilever Site that directed you to this Privacy Policy. Your request will be directed to the appropriate Unilever group company. Alternatively, you can email us at or write to us at: Data Protection Office, Unilever UK Ltd, Springfield Drive, Leatherhead, Surrey, KT22 7GR.

You have the right to tell us if you:

  • don't want to be contacted in the future by us 

  • would like a copy of the personal information which we hold about you

  • would like us to correct, update, or delete your personal information in our records 

  • wish to report any misuse of your personal information

To assist us in dealing with your request, please provide your full name and details. 

Changes to our Privacy Policy 

We may change this Privacy Policy from time to time by posting the updated version of the Privacy Policy on the Unilever Sites. We will give you reasonable notice of any material change. We encourage you to visit frequently to stay informed about how we use your personal information.

Other Unilever privacy policies

In addition to this Privacy Policy, there may be specific campaigns or promotions on the Unilever Sites which will be governed by additional privacy terms or policies. We encourage you to read these additional terms or policies before participating in any such campaigns or promotions as you will be required to comply with them if you participate. Any additional privacy terms or policies will be made prominently available to you on the relevant Unilever Site.

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