Over £3 million in sales are lost everyday, because the product the shopper wants is either out of stock, or couldn't be found. Category management is about minimizing lost sales by better understanding what your customers want, and ensuring you deliver it by stocking the optimum range, and displaying it in a way that they can easily find what they are looking for.
Knowing which products to stock is key to a successful convenience store, but knowing the right place to locate them in the store is also crucial.
Partners for Growth provides award-winning advice for growing your sales based on knowledge and insights from Unilever category experts and our Retailer Advisory Panel of award-winning UK convenience retailers.
Make Hay While the Sun Shines, and Even When It Doesn't
Hot weather can quadruple ice cream sales1 but this year it's not been easy to know when the good weather is coming. To help retailers maximise their sales and ensure that they've got enough time to stock up, Partners for Growth has launched a 10-day weather forecast.
The weather affects shopper habits – hot days have everyone rushing for ice cream, while cooler ones make people crave warming meals – and focused retailers can capitalise on this by making changes to their displays, thinking about promotions and, crucially, ensuring they have sufficient stock to meet demand. Our 10-day forecast will give retailers enough time to plan ahead and get their plans in order so they can maximise their sales.
Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.
If you want to find out more about Unilever or any of our brands, click here »
Unilever UK Foods, Unilever Ice Cream and Unilever Home & Personal Care.